On 22 of January, 9 major operators will be launching in Michigan, just in time for the Super Bowl and NFL conference championship.
The long-awaited commencement of the online sports betting and casino markets in the state of Michigan is on. This comes after a formal announcement made by the control board responsible for gaming in Michigan.
In the announcement, 9 out of the 15 online sportsbooks are ready to launch their services this Friday.
The following days between authorization and launch will allow operators and platform providers the opportunity to further test and adjust their end product before gaming goes live in the state.
The Michigan Gaming Control Board will also authorize further operators to launch online sports betting in the stipulated time frame.
Originally, MI sports Betting had permitted and launched retail-only outlets last March, however, the majority of licensed operators will aim to be prepared to launch just before the NFL conference championship and Super Bowl events which would give them the opportunity to maximize their revenue.
The nine operators ready to start are:
- William Hill;
- BetMGM;
- DraftKings Sportsbook;
- Barstool Sportsbook (partnered with Penn National‘s Greektown Casino and will be launching without an iGaming component);
- FanDuel Sportsbook;
- Golden Nugget;
- BetRivers;
- TwinSpires (the amended sports betting brand for Churchill Downs);
- WynnBET.
FOX Bet is one of the well-known sportsbooks that will not be launching this Friday, while PointsBet will receive the approval one day later, and aims to launch in Michigan sometime towards the end of January.
Other operators that are not able to launch are:
- Nottawaseppi Huron Band of the Potawatomi Indians, partnered with Scientific Games.
- Pokagon Band of Potawatomi Indians, partnered with Kambi.
- Saginaw Chippewa Indian Tribe
- Gun Lake Indians, partnered with Parx
The launch will inevitably bring about high expectations for the market and it is estimated that about $8 billion in total will be wagered by bettors and $500 million in operator revenue at maturity is expected. The launch will signify the first time that both iGaming and online sportsbooks will launch in a US jurisdiction at once.
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