The Malta Gaming Authority (MGA) requests silence on the Covid 19 pandemic and is warning the licensees about the consequences of irresponsible communication during the pandemic.
The MGA issued a notice warning licensees that the current pandemic could be causing distress to players and that the gaming industry has to deliver “socially responsible commercial communications with respect to COVID-19.”
In his Commercial Communications Regulations, The Malta Gaming Authority requested a high level of social responsibility “Any direct or indirect reference to Covid-19 or any related circumstance would be considered to amount to a breach of this regulation”.
The MGA noted that this was “a very trying time for all” but could be “particularly distressing to players.”
The MGA is urging licensees to pass the message on to affiliates and make sure that their activities are not being promoted in an unethical and socially irresponsible manner such as any marketing pitches that contained references to the global crisis, or encourages antisocial behavior or suggests that solitary gaming is preferable to social gaming.
Other irresponsible behaviors include suggestions that gaming can solve problems, could be a solution to financial concerns, an alternative to employment or is ‘socially attractive.’